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Chapter 11: First Hat Run

DFW, JFK, LAX, MIA Snapbacks

· Behind the Brand

A Great Feeling

The first snapbacks for JFK, MIA, LAX and DFW were ordered in March of 2016. Natalie and her husband Josh, my close friend and ex-roommate from NYC, helped finance the run, which I received in late April. I did 12 of each design (6 navy blue and 6 black). The day they came was one of the most exciting in my life. Up to that point, JFK was the only city being tested for sampling among the potential embroiders and made available to sell. When I opened the box and saw all four cities side-by-side in two color ways, I finally felt like I had a collection, not just an idea.

First JFK Snapback sample (retouched)
First DFW Snapback sample (retouched)
First MIA Snapback sample (retouched)
First LAX Snapback sample (retouched)
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